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Role of CRM in a business

Role of CRM in a business - functions and features of Maple CRM, CRM for workflow management

Customers- The most prized asset of any business. CRM proves as an enabler and a catalyst to build the relationship between the customer and the company. CRM is Customer Relationship management Software. With a CRM, steady relationship with customers is maintained, which ultimately culminates into lesser lead leaks and greater productivity.

CRM has the capability to integrate, handle and maintain simple as well as extremely complex functionalities. One CRM cannot be tailored for all businesses. There HAS to be customisation flexibility for every CRM. Requirement for every business and every niche is diverse, and it should be catered by any good CRM.

It is also important for a company to set specific goals and strategies they can use to achieve them. Once this has been done, they can look for a CRM product that can suit these goals. For example, if the goal of the company is to improve its customer support service, they will naturally want to purchase a program which will them meet this need.

While it is expected that a company will have to customize the product to a certain degree once they've purchased it, too much customization can be time consuming, and it can also be expensive.

CRM system involves multiple functions. CRM software has a core set of functions starting with the tracking of leads and ending with monitoring the service rendered to customers. Some of them are as listed below:

  • Lead Capture
  • Contact Management
  • Prospect, Customer and Service Tracking
  • Communication Overview
  • Calendars and Task Sharing
  • Leads and Project Management
  • Charts and Reports

We believe in simplicity and our main objective is to develop softwares that simplifies the life of small corporate managements.

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