CRM Software for Startups and Small Businesses

Why do most of the start-ups start with a jolt, but slowly fade out as business grows? The reason is- Mismanagement. As business grows, so does the need for managing it, retaining the customers, improving customer support and, of course, productivity. There are softwares available which can enable a business, may it be of any size, to manage the business, customers and workflow so efficiently, that it results into growth in productivity.

Now the question- Is a software, like CRM, really worth the investment? If so, how?

CRM is customer relationship management software designed and developed for ease in every day sales, leads, customer and workflow management.

Let's have a look at: What is CRM and whether CRM is required for your business.

CRM can help in:

1. Rise in productivity- rise in profits
2. Effective lead management- more lead conversion
3. Better customer support
4. Repeated orders from customer (since they are happy with your service!)
5. Reduction in sales and marketing overheads.

A CRM brings with it seamless, errorless and effortless management of leads. The leads are captured, nurtured and brought to closure in lesser time and without missing any data.

CRM Functionalities:

1. Sales and workflow management
2. Regular reminders and scheduling for tasks
3. Better customer support and customer data access
4. Better planning for marketing activities
5. Team management
6. Data and information management
7. Telemarketing
8. Email campaigns planning and execution

CRM is highly effective in analysing and studying the customer preferences and their purchase patterns, which enables devising of proper marketing and selling strategies.