In today’s world, information is exchanged at a rapid pace, and in general, people are more impatient as they are now accustomed to on-demand access to information. In turn, your customers require instant responses to their inquiries. A CRM software/SaaS system can facilitate access to important customer (and prospect) information with a few mouse clicks, instead of searching through filing cabinets, sending customers to voice mail, or running down the hall to track down salespeople.
Here’s a breakdown on why customers leave, according to a recent survey by Business Brief.
- 1% pass away
- 3% move
- 14% are lured by a competitor
- 14% are turned away by product or service dissatisfaction
- 68% leave because of poor attitude or indifference
When customers have to wait for information, they can quickly become dissatisfied, and they can perceive a lack of interest on your part. Dissatisfaction ultimately leads to lost clients and lost revenue.
Executives need to ask themselves some important questions?
- Do I, my customer service team, AND my sales team have visibility into customer records, sales pipeline, and prospect information in real-time at a moment’s notice?
- Have multiple salespeople called on the same customer or prospect?
- Are salespeople able to access customer/prospect information when they are out of the office?
- And with sales often out of the office, can employees answering the phones respond to customer questions on the spot, instead of routing them to voice mail?
- Do my customers feel discouraged when they have to wait for information?
Maple CRM (Customer Relationship Management) software can answer these questions, solving today’s dilemmas, by providing a data storage center for customer/prospect communications and paperwork.
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