Every business or the sales team faces this – seeing the dead leads going to waste! We know that list of leads are like gold mines which can bring possible revenues. A significant time spent and there goes a huge lead list which never turned out to be potential or once promised but went on negative at a later stage. Or you yourself had missed it out without realizing.
No matter what, this list goes down with no hope of revival. Before you let it go, why not see how to revive even the coldest of leads.
Don’t forget them
Be in constant touch with the lead whether they buy it or not. Do not let the lead get cold because of no proper follow ups. In defined intervals of time, stay in touch with the prospect by adding value in the form of newsletters or articles that they can find it interesting. Or even inviting to some events or webinars. This way, the lead does not feel that you are contacting them only when they need to renew or make payments. By following up, you stand a chance of standing out.
Every old lead has to be reviewed once in a while. It’s like everytime you open the old lead, you can probably see if there is a better chance at this moment and it is a worthwhile to give it a shot.
Not all cold leads are worth. If it was not a qualified lead, then do no waste any time there. But if it was a pre-qualified, you should definitely give it a try.
Never Give Up
Getting some reaction is a good sign, whether it is positive or negative. Many a times negatives can be converted into positives by just continuing to pursue them.
It’s important to remember that reconnecting with a client – no matter how you do it – is an opportunity.
So bottom line is that cold prospects are worth pursing and there are many strategies that one can put in place to revive the opportunity that is lying there.
Need some help on how to strategically improve your lead follow ups and sales process? Consult us today! Call + 91 95389 25641 or drop an email to firstname.lastname@example.org
Sales and Marketing linked together brings fruitful results but when there is lack of synergy between the sales & marketing departments there is going to be issues faced by companies.
Sales and Marketing are two entirely different concepts. The disconnection between these two concepts creates poor conversation rates. To overcome this issue, businesses are turning to applications and personal productivity technologies to help them.
Marketing creates demand with the right kind of prospects as well as promoting the brand, and sales has the insight and selling tools it needs to close the deals.
Missing out an opportunity is not any individual’s fault. It is the result of company’s structure and process. A well aligned and focused sales and marketing goals can help you reap benefits. This is easily possible with collaborative tools and technologies that are available in the business market today.
The technology enables to enforce all the tasks and improves efficiency. You would need to ensure that the technology that you opt for provides the following needs for your business:
1. The application should have an easy to use interface. It should be tailor made for sales and marketing team to adopt and use it easily.
2. The application process should be efficient and should connect all the users to a single customer life cycle.
3. The solution should be able to provide an insight of the customer life cycle. Both the sales & marketing team should be able to track the customer history, preferences and purchases.
4. The solution should be able to provide seamless collaboration among team members.
A successful implementation of such strategic plan will result when sales and marketing team transform themselves to a customer-relationship based model.
In order for sales and marketing organizations to reap benefits, they need technology solutions that provide a single unified solution that includes all the core sales and marketing functionality which in turn leads to a seamless experience for the user and results greater profitability.