Can you quantify how many leads your business receives from each marketing channel? More importantly, do you know which channels bring your most qualified prospects? As a business owner, it is vital that you are able to measure your lead source time to time to make strategic decisions and make profitable business.
Lead source is a critical piece of data you need in order to assess the value of your marketing campaigns and to take it forward with you lead management.
If you are using any Marketing or Sales tool to manage your lead process, you would have noticed the lead source or account source as one of the field to capture. By putting in place the best practices, you will be sure you can measure the value of your sales process efforts.
Define lead sources
Tracking lead sources can get confusing when leads encounter multiple touch points at a later stage. Ensure to have the lead sources defined which can be allocated whenever a new lead flows in. Most common applicable sources could be social media, advertisements, website, phone call, etc which can be followed with multiple others sources applicable to your business.
Avoid cluttering of lead source
During the initial stages you might have identified a set of lead sources and over a period of time that may keep growing. However, try to keep the number of lead sources to a minimum when customizing. Many tools provide charts and graphs based on sources which can be very informative with a good set of valuable sources.
Keep the lead source constant
Lead source should never change. The lead source is to identify where the lead is oginating from and that must not be changed once captured.
Analyze lead source
The value of a lead from each source varies from company to company. As important is the defining of your lead sources is, accurately tracking them is just as vital. If you are using Sales Management software or any Marketing Automation tool, you will be able to keep a good tracking process in place with different levels of metrics. Many tools offer various types of charts and reporting to have an indepth annalysis on the lead sourcing which you can make use of.
Accurately tracking lead sources is certainly a major value proposition for most of the businesses. Doing this step correctly is crucial to maximize your sales profits.
Every business or the sales team faces this – seeing the dead leads going to waste! We know that list of leads are like gold mines which can bring possible revenues. A significant time spent and there goes a huge lead list which never turned out to be potential or once promised but went on negative at a later stage. Or you yourself had missed it out without realizing.
No matter what, this list goes down with no hope of revival. Before you let it go, why not see how to revive even the coldest of leads.
Don’t forget them
Be in constant touch with the lead whether they buy it or not. Do not let the lead get cold because of no proper follow ups. In defined intervals of time, stay in touch with the prospect by adding value in the form of newsletters or articles that they can find it interesting. Or even inviting to some events or webinars. This way, the lead does not feel that you are contacting them only when they need to renew or make payments. By following up, you stand a chance of standing out.
Every old lead has to be reviewed once in a while. It’s like everytime you open the old lead, you can probably see if there is a better chance at this moment and it is a worthwhile to give it a shot.
Not all cold leads are worth. If it was not a qualified lead, then do no waste any time there. But if it was a pre-qualified, you should definitely give it a try.
Never Give Up
Getting some reaction is a good sign, whether it is positive or negative. Many a times negatives can be converted into positives by just continuing to pursue them.
It’s important to remember that reconnecting with a client – no matter how you do it – is an opportunity.
So bottom line is that cold prospects are worth pursing and there are many strategies that one can put in place to revive the opportunity that is lying there.
Need some help on how to strategically improve your lead follow ups and sales process? Consult us today! Call + 91 95389 25641 or drop an email to firstname.lastname@example.org
Maximize the value of leads
Well, before talking about how we can maximize lets first understand whether we do consider the following in the business process:
- Have you done a measure on the sales performance?
- Do you have a tracking mechanism to find out the lead stages?
- Any analytics on how is the business process going?
If you have most of the answers as NO, then it is more likely that you are managing inefficiently when it comes to your sales process. If YES, then lets have a quick review on whether or not you are able to produce better results.
Often business owners don’t or do not know how to track leads effectively. May be it is easy to know how many leads are coming in but may not be easy to find out what is happening with the lead and where it stands today. So here are few ideas on tracking on the lead status.
Tap the source of each lead:
It is important to identify from where you are getting the leads. This vital information can be used to derive the effective source from where most of the leads come through. The analytics can further help you to make decisions whether or not to invest on some of the sourcing methods.
Analyse the stages of leads:
With many of your executives actively working on various leads simultaneously, it is more than a necessity for the manager to keep a note of where each of the leads stand today. Your sales staff must ensure to mark the lead stage as and when it is pushed forward in the sales process so that the manager can easily pull out stage wise reports on every lead.
Segmenting your lists:
Identifying the leads at the right time makes a lot of difference for your sales staff or the manager. This is why segmentation is very important for lead nurturing process. Segmentation can be done using various ways of classification which can be defined based on your business process.
Get an instant response system:
A lead is hot when it is contacted on time. Make sure that your lead is contacted back immediately as soon as it arrives. To accomplish this, you need to have a system in place which notifies you on whom to call when.
There are few programs called CRM systems (Customer Relationship Management solutions) that can be used to track and follow up on the leads. A CRM system can definitely make a difference in business tracking and decision making.
Would you like to try out a CRM first? Sign up here now!
When considering a cloud CRM solution—or a move to the cloud in general—many companies still have a concern over security. This is understandable, as exposure to the internet always carries some degree of security risk, no matter how small.With data in a different location, what will that mean for sales reps, prospects and clients accessing it? What impact will it have on your web traffic?
To assuage any such concern, you only have to realize that the location of your data is totally behind the scenes. Your sales reps—or for that matter your prospects and clients—don’t actually have any consideration about where the data is stored, only that they can quickly access and act upon it, and conduct “business as usual.”
In the case of a small to medium business (SMB), the only effect of cloud CRM on your business performance is going to be a positive one. The speed of access and saving of data, and speed of transactions is likely going to be greatly improved – improving your overall sales process also and in the case of cloud CRM solutions, there will most likely be a marked improvement in sales velocity and a new level of support for your sales force.
So is your data safe in a cloud CRM? The answer is a resounding “yes”—with a lot more positive ramifications besides. It can easily be seen that worries about cloud security are considerably exaggerated.
Today’s cloud CRM solution is, for many businesses that require CRM system that can help in key business areas and have capability to scale-up, bring mobility and be quicker in accepting new client and business data and hence it is far more secure than traditional in-house measures.
For a long time in the business industry small businesses have missed out on the opportunities that are available to the bigger companies due to a much smaller budget.
Feeling undervalued and sometimes discriminated against, as a small business it can be hard to prove your worth when there’s very little out there to help give you a boost.
For any business, Customers are the bread and butter of all that they do, and all that they strive to achieve, so creating a platform in which any business can utilise the system to stay connected with their customers is a push in the right direction, not only to help build relationships but also to better them.
Managing potential leads and retaining new customers is a difficult task enough when you’re business isn’t equipped to cope with such intense demands, but streamlining these needs into one complete package can bring much success to the way your business moves forward.
Any financial costs take a lot of consideration especially when it comes down to marketing budgets, but small businesses can now tap into the benefits of CRM-Increase productivity,Complete mobility,Increase security,Streamline marketing,Flexible growth,
Just when you thought that as small business you’d have to struggle on your own,Cloud CRM brings you the flexibility and management that’s so desperately needed in the early stages of business.
In essence CRM focuses on the customer relationship, and the best relationships will help you to succeed no matter your size.
Lead Generation being the most important start of the Sales Process for any Business life cycle, can be effectively organized and tracked and thus help the marketers or sales team to increase the sales profits.
The marketing process has changed and evolved in different ways. There was a time when you had to find the customers, do mass advertising, finding different ways to reach the buyers, etc. But now, the process has changed. Marketers must now focus on being found, target the right set of customers and build continuous relationships.
Thanks to internet that buyers can now search what they want to buy within seconds. There are millions of people over there on the internet who are offering thousands of products and services. The competency is high and everyone offers best of best products and services.
There are different marketing strategies and numerous ways for you to pull your business to the top and make it visible. And then when you have buyers reaching out to you, understanding your business, evaluating your products, how effectively are you able to keep a track & work with these enquiries?
Are you still juggling with all the customer data stored in your software and just using this data to see the customer contact details?
Do you have a process in place to ensure your Website enquiries are receiving immediate follow-up? Well, why not explore what other options you can have and improve the way your business can perform?
Lets figure out what all options you can include:
1. Convert your website enquiries into leads and assign them to the right executive to work on these.
2. Identify and analyse what is the interest of the buyer and categorize them so that you can target them accordingly.
3. Include SMS integration facility where your buyers can show interest to your product by just sending an SMS. You can promote the SMS option through various advertisements, your website or on social media.
4. Use of status pipeline charts to analyse the current status of your leads.
5. Automate many of your business functions so that your sales team can concentrate on what they are best at – selling.
These are just the few out of many more possibilities. There are so many such options that can ease your sales & marketing process and help your business to improve sales & profits.
If you are interested to learn more on Lead Generation & Sales Automation solution that can fit your business, then drop in an email to email@example.com or request for a Demo.
Having contacts stored in excel or diaries? How do you think that will suffice your need of easy accessibility when required?
Join the Cloud Computing world and transform all your contacts to a centralized location into a Contact Management System and experience the advantages of reaching success without spending time on administrative work. Not only will you experience the benefits of moving to cloud but also will be opening yourself upto more organization efficiency.
Contact Management System from Maple comes with stand alone solution for Contacts as well as full fledged CRM with more features for in-depth analysis of each enquiry.
Get instant updated of your business process, automate the functions, collaborate with people combining the technology to monitor the customer behaviour & analytics and track your sales growth.
Maple provides a greater overview and helps in focussing on lead generation, closing deals and gaining expertise. Maple CRM solution streamlines and automates your business process, provides insight into sales leads and customer data, ensuring greater customer satisfaction.
To learn how CRM software can improve your business strategic goals, check out Maple features and find out.
Are you having trouble in keeping track of your leads? Are you able to make best use of the leads? Are you sure that your executives are following up with leads regularly?
Maple CRM ensures to have an organized and simple lead management system that not only lets you track your leads but also enables an efficient system for making the sales process easier and fruitful.
With Maple CRM, all your lead information is available anytime when required so that you can tap the prospect as needed. Maple CRM with Zipdial Integration provides an easy way to get leads instantly. Read more about Zipdial Integration.
Your Zipdial leads are created in Maple automatically within seconds. You can set automated rules to forward the leads to sales people based on customer location or phone number (existing leads/customers)
Your sales executive gets a reminder when Zipdial lead is created. Thus, enabling your executives to get a reminder to follow up back at the earliest.
Maple enables you to work on your prospects faster and more professionally than your competitors.
Maple also supports Website Integration and SMS integration. Read more about the various integration options from the Maple website .
The CRM solution enables you to keep a complete track of all the leads. It offers features that can help in adding schedules & reminders under various tasks and activities. You can easily monitor the unattended leads, converted leads and much more on a day to day basis, or monthly as per your need.
There are much more features.. contact us or visit our website to know more.
The most critical aspect of the business is to administrate all your sales leads. It starts from generating leads, having it stored and storted, moving the qualified ones into a different bucket, following up with the leads regularly, handling email marketing for these leads etc. Tracking, sorting and nurturing the leads is a tremendous job for your sales representative. How best can you help them out to efficiently manage this process?
If you are thinking of excel sheets, sticky notes and a huge storage device then let me tell you that you infact increasing their work load than decreasing. These are not the better way to keep track of the prospects. There is a better way – thankfully. It is called a CRM.
A CRM is a customer relationship management system that helps you to keep a track of important information about your customers, prospects etc. It is a way to centralize your business communications and resources. If you haven’t still realized the need or importance of CRM, have a look at this CRM article.
It would be too difficult to handle all those paperwork at your desk, clients contact info and follow up details on sticky notes. It may just lead to missing of the very important details of clients and may even endup in not following up with your client for the payments due. No business would definitely think of messing up with the business process.
So here are some of the benefits of using CRM that may help you to really understand the need for such a system:
1. Organizes your business records.
2. Manages all your key contacts.
3. Can create schedules and let the system remind you.
4. Lets you easily monitor your business process.
These are just few of the simple things that CRM can do for your business. There are many more such benefits that can ease your day to day business operations, improves the efficiency of work and bring more profits.
Need a few ideas on what kind of solution would best suit your business? Here is a recommendation to get connected to: Clientfisher – Business Cloud Solutions.
Its very clear that many companies use technology to manage and nurture their sales leads. Salesforce.com, Zoho, InfusionSoft and services like such are in the business market to help you to manage your leads. However, it is also true that most of the companies still use pencil, paper and excel sheets to do this. Definitely these companies are not being productive as they can be and more likely may be loosing potential customers. I would to title it as a big mistake as none of these methods work well for better sales management.
An automated system can qualify and create the leads and further the sales system for tracking and processing will help tremendously. Sales Management Software ensures that your sales leads are followed up, pipelines are being managed and goals are being met. Regardless of the size of your sales team, a good CRM tool will pay of the results in profits.
Firstly, it is a wise idea to understand that CRM is an important tool for the business and not just an application that should be used by your executives when they find time. It must become a part of the day to day business process. CRM software should be used as a mandatory process as it offers flexibility and is very informative and resourceful.
With Maple CRM, we continuosly look ways to provide an efficient tool that eases the work process. In fact, we do a lot of customization based on the real time analysis of our customer requirements. Effective functional features would defintely increase the usage benefits.
Your sales people should be provided with the right tools for their operations. Email marketing, to-do lists, contacts manager etc. are all the tools that sales team find very useful. This way, by giving more useful tools they are likely to use the CRM tool on a necessity basis thus enabling them let CRM be the part of their business life.
Make a note that speed is one of the important strategy when dealing with sales leads. Research shows that calling new leads in less than one minute can increase conversion rates.
If all the business functions and activities are recorded, assigned and managed at one place then your CRM Software will be a valuable resource. You will also have to make sure everything comes in and goes out through the CRM system only. The better you plan and execute the CRM process flow, the greater your chance of success.