Businesses spend hugely on acquiring new customers. They invest more to market their product and services so that customers can know their presence and contact them. But strangely, when it comes to managing relationships with these customers there remains no strong process to follow.
Given the fact that businesses can spend a lot to obtain a customer, then is it not worth spending little to retain the existing ones?
The success of any business is connected with the customers and the basis of it is the communication. Businesses can enable better communication with the customers to improve the success level of the business.
Enabling successful communication using a CRM solution can boost not only customer service management but also the business sales.
CRM for effective communication
SMS solution using CRM
SMS is the easiest and most convenient way to reach to customers. Many CRM solutions provide the SMS solution that can act as a two way processing. Manual or automatic SMS can be sent to customer intimating them about the payment renewal, or stock availability, etc. Customers can also simply send SMS to show interest in any particular product or request for status enquiry.
Emailing through CRM
CRM solution provides much more capabilities than just a simple mailing system. Businesses can make use of Email Templates which is a huge time saver plus it can also support macros to make your emails look professional without spending much of your time. Automatic Emailers can be configured thus letting your CRM do most of your work.
There are many more such CRM advanced tools that can ease your customer communication process.
Such additional tools in CRM can maximize the effectiveness of customer interactions and improve your business life cycle. CRM is not just about managing customers but it is also about bringing value to the business.
Online CRM solutions are becoming prevalent in many business organizations, particularly for sales team and customer service. CRM which is a strategic model implemented to manage interactions with customers, enquiries & sales prospects.
CRM solution can help your sales team to organize and automate your business process to find and win more new enquiries. There are several other benefits when CRM application in implemented within your sales process of business.
Increase Sales productivity
CRM software can help in boosting up the sales team productivity and streamline the process of sending quotations, order processing and other sales activities. Many CRM software offers automated Sales Force solution. CRM can give a competitive advantage by reducing the production costs & increase sales revenue.
Stronger Customer Interactions
Building strong relationships with customers is one of the primary goals. The productivity of the team can be increased by spending more time by engaging with customers. The sales team will be able to spend more productive time by potential customers due to efficieny of CRM technology. More time with customers will definitely lead to more deals.
Easy access to customer details
The ability to quickly access the information of potential leads will help your sales team to act on the leads much faster. With a connected application, all your sales team will be able to access the required information at anytime at one source.
With CRM solution, your organization stays organized. The solution can prioritize your tasks and responsibilities. CRM gives you full visibility so you and your entire team know which are priority enquiries and when the follow up has to be done. Being more organized means your team is no longer wasting time on a disorganized search through leads that are at different stages in the sales cycle. With CRM, it is easy for your team to be on the right path in identifying and spending time on the enquiries that are worth.
Analyze your Sales and growth
To understand where your business stands, it is important for you to get accurate forecasts of your business proceedings. This can help you to have a good view of the business growth, the market conditions and predict sales. Reports & Charts can give you real time information that are accurate and up-to-date.
CRM may not be a mandatory for your business, but definitely you can see great benefits when implemented.
Interested in CRM? Visit http://maplecrm.com
CRM is an important strategy that extends across all levels and processes of a business organization. The best CRM is the one which can bring together all the data from all corners as well as from outside to give a better view of the business and its customer interaction.
We all know that CRM is designed to improve the business operations and growth. CRM software can streamline the process, manage all customer data and can also increase the performance and efficiency of your business.
As beneficial as CRM can be, it has even more capabilities when they integrated into wider business processes.
Not only for Sales, Marketing or Customer Support, CRM solutions can be applied to Customer Life Management which can help in improving customer relationships and thus can improve customer loyalty.
Customer Life management is the entire relationship period that your customer is engaged with your business. Longer customer relationships should be the goal to make Customer Management a success. Firstly, engaging the customers to know about your business & different services. Once they become your customer, the next step is to retain their loyalty. This may help in bringing in more business through referrals or recommendations.
CRM Solutions can be integrated to several other solutions that would help you to have everything you need in a single location with all your departments connected to it. This can then allow businesses to provide a more seamless service to customers with an efficient tool.
In today’s business evnvironment, customers are demanding for a higher level of customer service. The customer service executives need to be empowered with all the information related to the customer at their finger tips.
A business that is unable to follow up on potential customers is going to run into trouble at some point. The use of CRM (Customer Relationship Management) software might be the key to ensuring that these factors are well handled. CRM creates a single source of customer information which reduces response time by providing quick access to all the information anytime. It improves data access.
Customer service is all about the customers perception. You have to do more than just get the job done. You must deliver on all the things (big and small) that affect the relationship with your clients.
Achieving higher levels of customer satisfaction involves having all information about the customer at your fingertips. Businesses need to know their preferences, their behavior, their purchase history as well as their demographic and psychographic information. CRM solutions can make this information available at every company executive’s desk. Practically, every company representative can find out anything that he wants to know about a customer in ‘real time’. For instance, all outstanding issues with the customer such as unpaid balances, outstanding complaints and orders being shipped are available at the click of the mouse at every executive’s desk.
No wonder, CRM is expected to unlock the doors of customer satisfaction. By connecting the back office and the front office, CRM has the ability to make the organization function like one entity and not like many departments.
Read more about Using CRM to provide Customer Service.
The future holds a different role for CRM as we enter the era of Customer focus. Focus on the customer now matters more than any other strategic imperative. CRM Technology has to bring in a connection which can help in understanding, connecting with and serving customers. Effectively managing your company’s relationships with those who buy and use your company’s products and services is very important.
Managing customer relationships has become a top priority for continued business success. Tough economic conditions, the increasing cost of doing business, competition levels, and the need to support and personalize every customer interaction are forcing business and technology leaders to think about the CRM life cycle beyond just any other simple tool.
CRM is not just defined as a process or methodologies for strategic decisions or to manage customers. It supports the key activities of targeting, acquiring, retaining, understanding and collaborating with customers.
Keeping track of customer details is an important part of providing long-term (and loyal) customers with what they want, when they want it. With a fast evolving market, businesses are expected to keep up with all their customer needs. How are you supposed to keep up? With so many questions and so less resources to take care of the queries, how easily this can be managed?
If you would like help answering that question and deciding if a CRM software solution is right for your business, then discuss your CRM requirements with our specialists from Maple CRM. Our team of experts can help you find a CRM solution that suits your business needs and goals.
A lot of sales time can be spent on leads that aren’t going to buy. While leads are never going to convert one to one, filtering out the poor quality ones ensures that sales effort is focused on the more promising opportunities. This requires close co-operation between sales and marketing. CRM Software helps here to collaborate the various teams to reach one goal – to convert leads into sales.
Generation of sales quotation can be repetitive work for your sales people which only eats up their time by doing administrative tasks. Having quote generation tool with pre-defined templates can speed up their quotation process and improve the quality of the quotes that are sent out.
Often your track records may contain duplicate records, repeated customer entries which not only eats up your data space but may also give wrong calculations on the no of leads which are in your sales bucket. This poor lead management results in nothing but a bad way of recording which is of no help. CRM system can help in keeping up-to-date information with no duplicate entries but only quality information that is going to be of great help to sales team. Your business process can be streamlined and an effective strategy can be put forward for increasing sales opportunity.
It is not only with sales but also with post-sales functions which can be well organized so that customer never faces any issues throughout his business time with your company. Improving the quality of post-sales fulfillment can therefore have a big impact on making a sales person more productive.
Not to forget the sales reports for which your team spend a lot of time creating those for managers review. Sales Management Software is of great help here to quickly run reports as needed.
In the world of sales a shift in the balance of time spent with customers as opposed to administration can have a big positive impact on profitability.
There are multiple ways how CRM can be beneficial to your business. It is for you to identify the loop hopes and let CRM do the work there. Here are few ideas that you can implement in your business process.
Integrate it with your Accounting and Billing department:
Your accounting team can easily have access to the customers financial data & invoice history and can easily generate invoices for customers without spending much time.
CRM can help your teams to work together more effectively on customers, projects and opportunities.
Review your support process:
Taking time to analyse and review the support process to see whether there is any quicker way of doing things can have a big impact on productivity.
Track customer history:
Analyse which of your products or services are your customers using Understanding the customer buying preference can help in improving customer support and increase the potential to cross-sell other products and services.
Use of Marketing Automation tools:
This tool can help in monitoring the leads interactions and set up automated campaigns and identify the sales-ready leads and target them. This will help in focusing on the most promising opportunities.
CRM enables you to keep track and manage customer complaints. Tracking and managing customer complaints within the CRM application can increase the visibility of issues to the staff and lets to take proactive actions to address the root causes of problems.
How well is your organization running and what could be improved? Often these are ignored. It is ideal for an organization to identify the potential changes and address it.
Integrate Lead creation:
You can integrate your CRM system to your website enabling the automatic creation of lead by reducing the need to re-key data & increase the speed of lead response.
Do you have any queries? Contact Us.
Maple CRM Software helps you to centralize all your prospects and lead conversations so that nothing goes missed out and it is available for easy search. The automated CRM solution lets you easily organize, prioritize and engage with your customers. It also helps to connect to customers in a better way increasing the overall customer satisfaction and ensuring that your customers are getting accurate and timely response.
The automated lead generation tools let you get connected to your leads through various ways in an efficient manner. It offers Web Integration where your website or any web page is integrated with the CRM system and leads are captured in your CRM with all the information and further allocating it to your executives for quick process.
SMS Integration works in different ways where inbound and outbound customization process can be set and your CRM can work just the way you want through a simple SMS. SMS Integration is most of the times helpful for executives who are on the field and when they need an access to the CRM system for updating their customer interaction details.
Email Integration, Zipdial Integration are further more options which are available for generating leads automatically and processing them into the CRM system through phone calls or email capturing.
Integrations like such lets you have a comprehensive system along with your CRM resulting in you and your business having an efficient and smooth work flow.
To learn more about Maple CRM, visit www.maplecrm.com.
About Maple CRM:
Maple CRM is an on-demand CRM software solution which focuses on both Sales & marketing as well as customer support. Maple CRM helps in maximizing the sales opportunities by speeding up the sales cycle and providing better sales process and also to improve the customer support process aiming to give better customer satisfaction.