crm software

The Business Benefits of Cloud CRM

Posted on by maplespeaker

Cloud computing has transformed seemingly every aspect of modern business.Research indicates cloud applications and platforms will be at the forefront of IT spending by 2016, with half of all enterprises implementing cloud solutions by 2017. One of the quickest markets to connect with the cloud is customer relationship management (CRM) software.

The advantages of traditional CRM software are well known: tracking sales interactions and identifying patterns can increase profits, and lead to a better, more personalized experience for the customer. But combine it with the advantages of cloud computing and the business benefits are substantial.

Let’s take a look at some of the ways this duo is making a positive impact on business technology.

Lowered Costs- One of the most widely touted benefits of cloud computing is lowered upfront costs. SaaS solutions are subscription-based,. This eliminates the need to purchase licenses and hardware, and can decrease maintenance costs. The vendor takes care of software updates. Additionally, a cloud-based CRM requires no local installation, so it can typically be up and running in a matter of hours.

Improved Productivity- In addition to reducing costs, cloud CRM can lead to increased employee productivity, specifically among sales teams working remotely. Since the software and data are hosted in the cloud, workers can access the CRM outside the office. Meaning sales and marketing teams can work anywhere, anytime. Cloud mobility also facilitates virtual workforces and multinational teams, providing a scalable solution for growing businesses.

Advanced Data and Analytics- Many businesses are turning to cloud CRM for business intelligence. On-premise solutions generally require manual uploading, syncing, and backup, whereas cloud solutions sync in real time. Cloud CRM provides an up-to-date picture of customer data, sales pipelines, invoices, and email. Having access to unified company information allows businesses to organize data and gain accurate insights about inventory, customer leads, and profitability.

Usability- Cloud CRM’s offer numerous benefits. Companies of all sizes can use them to forecast trends, improve efficiency, and increase the bottom line. Cloud computing offers a scalable and affordable CRM solution that enables mobility, real time insights, and native integrations.

The business benefits of a cloud-based CRM could be just the competitive advantage your company needs.

 

Tips to identify the right time to execute CRM Solution to your Business

Posted on by maple-crm

Started losing sales due to no proper follow-up?
No proper communication happening between your support team and sales team?
No communication history of your customer?
 
Yes! This is the right time where the management must think of having a CRM Software in the company. But you are still confused, why I should use a CRM System.
 
Here are some indicators which points you to understand the need of having a CRM Solution

  • When number of contacts  or leads increase exorbitantly

  • When it is difficult to pick out hot /warm leads out of the bucket
  • Use of spreadsheet makes customer data heavy to manage
  • When there is duplication of data and you could not find it out.

  • When you want your contacts /leads classified by industry / product / service

  • When you want to communicate with your whole database

  • When you want to check the sales pipeline of your employees

  • When you want to check the communication history with your customer

  • When your employee incentives is associated to the leads generation and conversion

  • When you want to run a marketing campaign and you have no idea about the results

The use of a CRM Software in your business is the wise investment you can ever make as it will help setting up of sales processes, manage customer relationships and satisfaction, and helps in time management.  If you want to succeed, cherish your ambitions. Focus on the few important things that will make your sellers do better. Miraculously, CRM will become the game-changer.

Why customer satisfaction is important?

Posted on by admin

Increasing competition is forcing businesses to pay much more attention to satisfying customers, by providing strong customer service.  Customer satisfaction matters not only to the customer, but even more to the business because it directly impacts a company’s bottom line profits. It’s not just about being nice to your customers, it’s about understanding how strong customer relationships are pivotal to a company’s success. Further, it is one of the most important components of a company’s positive brand image. The reason why customer satisfaction directly affects bottom line profit of the company is simple: it costs far less to retain a satisfied client than it does to find a new client.

Here are the reasons why customer satisfaction is so important

  1. Positive word of mouth
  2. Cross selling and up selling
  3. Show the willingness to care your customers
  4. Increasing Customer Retention
  5. It’s cheaper to retain customers than acquire new ones

Positive Word of Mouth

Positive Word of Mouth, the most powerful and cheapest form of advertising that can be contributed only by a satisfied customer. When a person is satisfied with a company or service they are likely to share their experience with other people to the order of perhaps five or six people.  However, dissatisfied customers are likely to tell another ten people of their unfortunate experience.

Cross selling and up selling

Customer satisfaction is the best indicator of how likely a customer will make a purchase in the future. A satisfied customer will keep coming back to you for more services or products or a varied stream of services you provide.  Cross-selling and up selling to clients who are already satisfied with your services is the quickest and most cost-effective way to bring in new business and grow your firm. Your clients already value your services, so if they have a need you can address, you’re well-positioned to sell more.

Show the willingness to care your customers

Customers like to be asked for their feedback. It gives the customer the perception that your company values them, is committed to keeping them as a long-term customer, and bases business decisions on your customer feedback.

Increasing Customer Retention

Avoid losing your customers by building relationships and keeping in touch using a rolling calendar of communications. Be in touch with your customers with a programmed sequence of letters, events, phone calls, “thank you’s”, special offers, follow-ups, magic moments, and seasonal greetings or notes with a personal touch etc. that occur constantly and automatically at defined points in the pre-sales, sales and post-sales process. People not only respond to this positively, they really appreciate it because they feel valued and important makes them feel part of your business so that they want to come back again and again.

It is cheaper to retain customers than acquire new ones

Customers cost a lot of money to acquire. You and your marketing team spend a lot from your pocket getting the attention of prospects, nurturing them into leads and closing them into sales. Customer acquisition, usually steals the spotlight, but retention is what ultimately builds the foundation of a company that is positioned for growth.

The effective use of a Customer Relationship Management software in any organization helps in minimizing efforts and hassle of spending your valuable time on customer relation and satisfaction. CRM software automates the process of tracking every interaction between a customer and a company representative.

Customer satisfaction plays an important role within your business. Not only is it the leading indicator to measure customer loyalty, identify unhappy customers, reduce churn and increase revenue; it is also a key point of differentiation that helps you to attract new customers in competitive business environments.

Smart way of Customer Management

Posted on by maplespeaker

If you are thinking that managing business and customers is a difficult process, then you haven’t used a CRM solution yet. Get to know Maple CRM and see how it can simplify your business process. It can make your business life so much easier. That’s not only to it. With Maple CRM, you can go mobile to stay connected to your customers quickly, track the status, etc. while on the go.

Simplifying your work process

Automating the work process

One of the biggest daunting task that you face everyday is to find ease to do things. But here in Maple, we have worked our way out to make it easy for you do different tasks from the same window. For example, updating customer details & history, sending email, updating status, re-assigning it other user, adding reminders, etc. can all be tedious if you have to switch windows to perform these. Maple not only makes it simple but also captures these updates automatically for your record.

Easier Customer Interactions

Email and SMS interactionMaple enables easy interaction with customers through email and sms. Create intuitive HTML email templates and use them to send instant mailers to your leads and customers. Same goes with SMS. Just have it ready before in hand and send it when needed.

Secure Document Storage

We know that there are many bills, valuable files, quotations, brochures that you may have designed and sent it to your customers and you would want to store all of them for future reference. What better way to attach it along with your customer details in your CRM system. Way too easy for you to locate it when you need it.

There are much more to add to the list. Plus more new features are coming up soon. Stay tuned in and do like our Facebook page.

CRM that connects you with your customers

Posted on by maplespeaker

Data, data & data! Lots of client related data. All the data are scattered between your employees and sales team. All are managing and tracking client details in excel sheets, notebooks, etc. And finally you are unable to get the right information when needed? Is that how you had planned your business to work?

We don’t think so! Getting new customers and growing profits is one part and managing your business process efficiently and analyse how your business is performing and increasing profits much more is the second part which is highly important in the present competitive market.

Your unstructured data may not be helpful if right details are not available at the right time.

Your client data is an important asset of your company and you need to make sure that the right details are captured, categorized and stored. The customer data need to be made available as needed to your business departments and must be up-to-date.

A shift to a cloud based CRM solution can be the perfect choice to manage your business efficiently. You can define your requirements and chalk out your need for a CRM.

You would need CRM to –

  • Increase Sales?
  • Categorizing and managing your client details?
  • Build better connection with your Customers?
  • Improve your Marketing campaigns?
  • Integrat your website, emails and have all the details captured at one centralized location?

Once you design your ideas and the needs for a CRM software, you would be able get a better view of why you would need a CRM solution.

CRM is not just a tool to manage your process. It helps you to save time and money and leave you free to grow your business in other ways.

Are you considering to use a CRM? Do you want to try and find out what solution best suits for you? Check Maple CRM If you want to find out more details, please get in touch with our team and we will be able to help you with a better solution for your business needs.

 

CRM to boost you Sales Productivity

Posted on by maplespeaker

Online CRM solutions are becoming prevalent in many business organizations, particularly for sales team and customer service. CRM which is a strategic model implemented to manage interactions with customers, enquiries & sales prospects.

CRM solution can help your sales team to organize and automate your business process to find and win more new enquiries. There are several other benefits when CRM application in implemented within your sales process of business.

Increase Sales productivity

CRM software can help in boosting up the sales team productivity and streamline the process of sending quotations, order processing and other sales activities. Many CRM software offers automated Sales Force solution. CRM can give a competitive advantage by reducing the production costs & increase sales revenue.

Stronger Customer Interactions

Building strong relationships with customers is one of the primary goals. The productivity of the team can be increased by spending more time by engaging with customers. The sales team will be able to spend more productive time by potential customers due to efficieny of CRM technology. More time with customers will definitely lead to more deals.

Easy access to customer details

The ability to quickly access the information of potential leads will help your sales team to act on the leads much faster. With a connected application, all your sales team will be able to access the required information at anytime at one source.

Bring efficiency

With CRM solution, your organization stays organized. The solution can prioritize your tasks and responsibilities. CRM gives you full visibility so you and your entire team know which are priority enquiries and when the follow up has to be done. Being more organized means your team is no longer wasting time on a disorganized search through leads that are at different stages in the sales cycle. With CRM, it is easy for your team to be on the right path in identifying and spending time on the enquiries that are worth.

Analyze your Sales and growth

To understand where your business stands, it is important for you to get accurate forecasts of your business proceedings. This can help you to have a good view of the business growth, the market conditions and predict sales. Reports & Charts can give you real time information that are accurate and up-to-date.

CRM may not be a mandatory for your business, but definitely you can see great benefits when implemented.

Interested in CRM? Visit http://maplecrm.com

Understanding CRM Software for Customer Management

Posted on by maplespeaker

CRM is an important strategy that extends across all levels and processes of a business organization. The best CRM is the one which can bring together all the data from all corners as well as from outside to give a better view of the business and its customer interaction.

We all know that CRM is designed to improve the business operations and growth. CRM software can streamline the process, manage all customer data and can also increase the performance and efficiency of your business.

As beneficial as CRM can be, it has even more capabilities when they integrated into wider business processes.

Not only for Sales, Marketing or Customer Support, CRM solutions can be applied to Customer Life Management which can help in improving customer relationships and thus can improve customer loyalty.

Customer Life management is the entire relationship period that your customer is engaged with your business. Longer customer relationships should be the goal to make Customer Management a success. Firstly, engaging the customers to know about your business & different services. Once they become your customer, the next step is to retain their loyalty. This may help in bringing in more business through referrals or recommendations.

CRM Solutions can be integrated to several other solutions that would help you to have everything you need in a single location with all your departments connected to it. This can then allow businesses to provide a more seamless service to customers with an efficient tool.

Improving Customer Relationships

Posted on by maplespeaker

The future holds a different role for CRM as we enter the era of Customer focus. Focus on the customer now matters more than any other strategic imperative. CRM Technology has to bring in a connection which can help in understanding, connecting with and serving customers. Effectively managing your company’s relationships with those who buy and use your company’s products and services is very important.

Managing customer relationships has become a top priority for continued business success. Tough economic conditions, the increasing cost of doing business, competition levels, and the need to support and personalize every customer interaction are forcing business and technology leaders to think about the CRM life cycle beyond just any other simple tool.

CRM is not just defined as a process or methodologies for strategic decisions or to manage customers. It supports the key activities of targeting, acquiring, retaining, understanding and collaborating with customers.

Keeping track of customer details is an important part of providing long-term (and loyal) customers with what they want, when they want it.  With a fast evolving market, businesses are expected to keep up with all their customer needs.  How are you supposed to keep up? With so many questions and so less resources to take care of the queries, how easily this can be managed?

If you would like help answering that question and deciding if a CRM software solution is right for your business, then discuss your CRM requirements with our specialists from Maple CRM.  Our team of experts can help you find a CRM solution that suits your business needs and goals.

Online Customer Service Management

Posted on by maplespeaker

Delivering great customer experiences is a key part of the relationship between company and customer. Organisations in all sectors are therefore constantly looking for ways to positively stand out and give that significance difference to customers.

A good customer service management and support system helps you to not only reduce costs and improve customer retention, but with the right processes, it can be a vital tool for upselling and driving more revenue.

Maple offers you the Customer Service Management over the cloud that helps you to improve customer satisfaction, attract new customers and lower service costs.

The Maple CRM solution provides the full range of customer life cycle i.e. Sales, Support, Contracts and Service. It gives your service and support executives better visibility into customer issues.  The Customer Service capabilities of Maple helps you to assign, track and escalate cases to serve customers more quickly and efficiently. Support staffs are notified about their service schedules and support requests through SMS or Email.

Key Features:

  • Customer Management
  • Contracts Listing
  • Support Requests
  • Service Schedules

Benefits:

  • Track Customer details in real time and enable better customer retention.
  • Provide instant information of service and support schedules to support staffs for faster resolutions.
  • Accelerate resolutions by setting up TAT (Turn Around Time)
  • Add customer behaviour and their history to the Customer details so that reps do not miss out any details.
  • Replicate the Service Schedules by Support Request types.
  • Manage Contracts under each Customer and set its duration.
To know more about Maple’s Customer Service Management, visit

Get a trial before start using CRM

Posted on by maplespeaker

Free CRM Software Trial

CRM is just not a business strategy but a great tool for all sorts of business types. It can be integrated, customized and automated to meet various challenges. There are many integration possibilites to the CRM system like Website, SMS, Email etc. Such integrations not only automate the business cycle but also lets in effectively managing the business.

CRM need not be limited to just Contacts or Accounts. It could be extended to track inventory, Quotations, Invoices and Bills, Service request, etc. The possibilities to customize the CRM software is endless.

With CRM Software, it is easy to share customer information, see sales activities and customer history, identify the opportunities, deliver consistent customer service and track your progress.

We value your requirement and understand the challenges associated to it. Hence, we suggest practical solutions that can make you get the solution as per your need. Maple CRM offers solutions that can reach out to Tours & Travels, Healthcare industry, Real Estate, Educational & Placement consultants, Professionals, etc. Our objective is to help you reach your strategic goals.

Not to forget – No Hardware, No Worries! You will be up with your software solution and making a positive impact on your business in no time at all. Interested to start using it? Get a free CRM trial today and know how Maple can help your business.