How to maximize the value of a lead?

Lead Management

Maximize the value of leads

Well, before talking about how we can maximize lets first understand whether we do consider the following in the business process:

  • Have you done a measure on the sales performance?
  • Do you have a tracking mechanism to find out the lead stages?
  • Any analytics on how is the business process going?

If you have most of the answers as NO, then it is more likely that you are managing inefficiently when it comes to your sales process. If YES, then lets have a quick review on whether or not you are able to produce better results.

Often business owners don’t or do not know how to track leads effectively. May be it is easy to know how many leads are coming in but may not be easy to find out what is happening with the lead and where it stands today. So here are few ideas on tracking on the lead status.

Tap the source of each lead:
It is important to identify from where you are getting the leads. This vital information can be used to derive the effective source from where most of the leads come through. The analytics can further help you to make decisions whether or not to invest on some of the sourcing methods.

Analyse the stages of leads:
With many of your executives actively working on various leads simultaneously, it is more than a necessity for the manager to keep a note of where each of the leads stand today. Your sales staff must ensure to mark the lead stage as and when it is pushed forward in the sales process so that the manager can easily pull out stage wise reports on every lead.

Segmenting your lists:
Identifying the leads at the right time makes a lot of difference for your sales staff or the manager. This is why segmentation is very important for lead nurturing process. Segmentation can be done using various ways of classification which can be defined based on your business process.

Get an instant response system:
A lead is hot when it is contacted on time. Make sure that your lead is contacted back immediately as soon as it arrives. To accomplish this, you need to have a system in place which notifies you on whom to call when.

There are few programs called CRM systems (Customer Relationship Management solutions) that can be used to track and follow up on the leads. A CRM system can definitely make a difference in business tracking and decision making.

Would you like to try out a CRM first? Sign up here now!

It’s all about ‘The Customer’

As everyone say, good customer service is the lifeblood of any business. It is all about bringing customers back and sending them happy happy to make them return back to us. So the essence of good customer service is forming a relationship with customers. The relationship that each customer feels connected and satisfied so that he can definitely think of your business when he needs it again or more importantly pass a word of mouth which can help in referring his friends back to our business.

How to form a good relationship with customer?

That’s a good question to understand what needs to be done to accomplish this task. Remember the primary saying ” You will be judged by what you do and not by what you say”

Customer Service is easy but not always easy. Follow these simple yet effective ways to provide a good customer service:

1. Answer the phone calls: Ensure to have a person to always answer your customer queries or issues. No customer would be happy to be unanswered everytime he tries to reach out to you.

2. Maintain Reliability. Don’t make promises unless you can keep them. Broken promises can definitely lead to dissatisfaction.

3. Deal with negative statements and complaints from customers. One cannot please all the customers all the time. So be ready to attend to complaints from your customers.

There are many more such ways which can help in giving better customer service. Remember, over time good customer service will bring in more new customers.

In the digital era,

With the rising power of technology, businesses have realized that customers use internet to communicate, comment and understand the company’s presence and offerings. Hence, customer empowerment and satisfaction is what needs to be concentrated on priority.

Technology has changed many things including the customers expectations and buying preferences. The concept to adopt is not just to recognize that times are changing but also to change with the times. After all, customers are the most important part of any business and which is why we need to give them what they expect.

 

Recommended Reads:

The best way to Integrate Business with Intelligence

Difference between CRM and Customer Experience Management

How important is CRM for your Business?

We all know it is important to know how your company is recognized by your customers and clients. And we do know that the customer satisfaction is directly proportional to how well your business will do in future. But as an Owner or Manager, can you measure or track this?

Client Management

Spreadsheet is not the answer! It can get lost, outdated or might fall into wrong hands. Client Management is an important process that every small to medium or large companies have to ensure of following. An efficient tool like CRM can enable greater visibility into your client base, help in achieving long term profitability and formulate better plans to increase business efficiency.

The customer database increases the value when everyone works together in populating it with the essentials. Keeping a good overview of the customers with customer centric strategies including collaboration can help company improve business success.

Sales & Tracking

As a business owner, the last thing that you want is to lose income by targeting wrong customer segment. CRM solution can ease your work by enabling you to strategically implement sales process that can reveal the potential prospects based on multiple data points.

Have you experienced someone leaving your organization and nothing is left behind? Pipeline wasn’t up to date. Important contacts and details are not available because it was stored locally? Don’t let it happen to you. With CRM, track all your customer interaction, history and preferences through the system and not through your staff’s mailbox.

Customer Service

Managing customer relationships has become a top priority for continued business success. CRM can improve your company’s customer service practices helping your staff to respond to client’s queries quickly and effectively.

The goal is to instill greater customer loyalty and provide customer satisfaction that can eventually improve the company’s ability to retain customers and thereby create valuable revenues.

If you’re looking to get started quickly, try our Maple CRM Software FREE Trial

5 Elements that can improve your Leads Conversions

Promoting websites through multiple ways? Do you have a streamlined and efficient process to capture your leads?

We may not always think of channelising the leads coming through website. The old or rather the traditional method is getting it through emails. Here are few simple yet the best ways to improve your conversions through website enquiries.

1. Build an effective web form:

Help your viewers submit the form easily which can consist of only the required fields and which is not too much complicated with questions where he has to invest more time.

2. Filter the Enquiries:

Enable easy filtering to ensure not every leads falls in your inbox. For e.g. if the enquiry is for sales, route it to the staff who takes care of business sales, likewise, depending on the location or region you can route it to your various staff.

3. Design matters:

Ensure that your form looks good. You can get your Website designer to build professional yet simple forms which can attract visitors to post their enquiries.

4. Integrate with CRM

If you have not yet subscribed for one, then it high time to start  using CRM and experience the results of managing leads efficiently. Already using CRM? Get your CRM integrated with website. Leads can automatically  get assigned to your staff based on location or department and you have someone to work on these enquiries instantly.

5. Create Landing Pages

Depending on the products and services you offer, you can build multiple landing pages which can be used for publishing in many social media and route it to your CRM. This will help greatly to focus more on your Sales objective and increase your conversion ratio.

 Maple CRM Website Integration

Sales is quite a tricky process. You need to keep evolving with the latest market methods to increase your sales. We have found the above elements to help in conversion rates. Would you like to share your thoughts on this article, you can write to us at info@maplecrm.com

We believe in making business process simpler! 

A good CRM system is the easiest way to good relations

We know CRM – In short,CRM can be translated into “customer care”. We believe that CRM as a concept can best be described as …

  • creating new customer relationships
  • maintaining existing customer relationships
  • establishing deeper customer relationships

Working with CRM involves both prospects and existing customers and helps to make them feel recognized and important by you. Simply, it is about treating your customers the way you would like to be treated. Easy as a piece of pie? Oh, well. Of course it helps to have a clever CRM system to your help!

Our system will help you, for real:

It is every company’s dream. Yet, it is a rare luxury to have a lot of customers evangelizing for you, your services and your products. Despite all your advanced product development, skilled sales people and your large marketing account, it doesn’t always seem to work. Why is that?

With the help of  Maple CRM you can avoid time-consuming traps and a lot of money spent for nothing. We will help you to make the efforts that – in fact – gives you result instead of blindly investing even more money in marketing or product development.

Expensive and difficult?

Expensive? Definitely no. The whole point of CRM is that it will pay off!

Difficult? Absolutely not. User friendly interfaces is our primary focus and our systems are simple yet visual and highly intuitive. You can read more about MAPLE CRM and test our software by using our free trial or you can mail us atinfo@maplecrm.com

Do you need a CRM System?

Know What You Need– Before beginning the quest to find the perfect system, have the following information ready.

  1.  Ask yourself what your goals are. What processes do you need to simplify?
  2.  Determine your typical sales pipeline. What stages do your leads go through to convert to sales?
  3.  How do you get your leads? Understanding the best way to get the  proper data for your leads into your system is vital.

Most CRMs can be used as it is, but if you want your employees (and yourself) to really embrace it, it will probably need to be customized to match the way your company walks and talks.

Maple CRM will help you determine what will work best for your business. We will help you decide which system to go with, customize it to suit your needs, train your people and maintain it.

In short, Maple CRM system will help you keep up with your competition, close more sales, and keep more customers. The key is taking the time to get the right system in place and customizing it.

Click on the link below and let us serve you better.

http://maplecrm.com/Maple_CRM_features.php

How cloud CRM will help small businesses succeed

For a long time in the business industry small businesses have missed out on the opportunities that are available to the bigger companies due to a much smaller budget.

Feeling undervalued and sometimes discriminated against, as a small business it can be hard to prove your worth when there’s very little out there to help give you a boost.

For any business, Customers are the bread and butter of all that they do, and all that they strive to achieve, so creating a platform in which any business can utilise the system to stay connected with their customers is a push in the right direction, not only to help build relationships but also to better them.

Managing potential leads and retaining new customers is a difficult task enough when you’re business isn’t equipped to cope with such intense demands, but streamlining these needs into one complete package can bring much success to the way your business moves forward.

Any financial costs take a lot of consideration especially when it comes down to marketing budgets, but small businesses can now tap into the benefits of CRM-Increase productivity,Complete mobility,Increase security,Streamline marketing,Flexible growth,

Just when you thought that as small business you’d have to struggle on your own,Cloud CRM brings you the flexibility and management that’s so desperately needed in the early stages of business.

In essence CRM focuses on the customer relationship, and the best relationships will help you to succeed no matter your size.

Make Sure You Listen to your Customer

Flexibility in business begins with listening–really listening–to your customers so you can match their desires with your capabilities while also keeping your own business goals in mind. . “It’s not about your product. It’s about the consumer, and your job is to keep your product as interesting as possible to the consumer.”

Jim Reynolds, the CEO of Loop Capital, a boutique bank based in Chicago, really drove this point  years ago. When Reynolds first started out in the sales training program at IBM, one of the biggest things he learned was to make sure you listen to your customer.

“Most people will tell you what they want,” Reynolds says. “All you have to do is pay attention and listen to it. Then, you give them exactly what they asked for. The guys who made the big sales were never the ones who walked in with flashy suits and big mouths–it was always the ones who shut up and listened who made the big sales.”

So how do you listen well? I find these three things go a long way in connecting with people:

1. Mirror people’s words. It sounds counterintuitive, because repeating other people’s words back to them makes it seem as if you’re not paying attention to them.

2. Ask questions. How many conversations have you been in where someone says something completely nonsensical and you just let it pass because it’s actually more work to make them explain their point than to let him or her talk on. Next time, make a point to stop the conversation and ask about the point of confusion. It will not only create a more dynamic connection, it will also signal to the person that you’re actually listening. Chances are, when you’re stuck with someone who’s talking endlessly, even he or she knows you’re not completely paying attention.

3. Stop looking around the room. One of the things about interviews is the intensity of it–two people are literally staring at each other for five minutes straight talking, sometimes tensely. The problem is, in real life, nobody talks to each other that way. Most of us are half engaged in our conversations, thinking about what we want to eat, our dinner plans, or the work on our desk. Stop looking around the room physically or looking around the room in your brain. Five minutes spent fully engaging with one person as if he or she is the only thing in the room at the moment is worth 10 times more than 15 minutes half-heartedly tittering on about the dullest subjects.

Try these three techniques and soon you might find your business on the upswing.

The Business Benefits of Cloud CRM

Cloud computing has transformed seemingly every aspect of modern business.Research indicates cloud applications and platforms will be at the forefront of IT spending by 2016, with half of all enterprises implementing cloud solutions by 2017. One of the quickest markets to connect with the cloud is customer relationship management (CRM) software.

The advantages of traditional CRM software are well known: tracking sales interactions and identifying patterns can increase profits, and lead to a better, more personalized experience for the customer. But combine it with the advantages of cloud computing and the business benefits are substantial.

Let’s take a look at some of the ways this duo is making a positive impact on business technology.

Lowered Costs- One of the most widely touted benefits of cloud computing is lowered upfront costs. SaaS solutions are subscription-based,. This eliminates the need to purchase licenses and hardware, and can decrease maintenance costs. The vendor takes care of software updates. Additionally, a cloud-based CRM requires no local installation, so it can typically be up and running in a matter of hours.

Improved Productivity- In addition to reducing costs, cloud CRM can lead to increased employee productivity, specifically among sales teams working remotely. Since the software and data are hosted in the cloud, workers can access the CRM outside the office. Meaning sales and marketing teams can work anywhere, anytime. Cloud mobility also facilitates virtual workforces and multinational teams, providing a scalable solution for growing businesses.

Advanced Data and Analytics- Many businesses are turning to cloud CRM for business intelligence. On-premise solutions generally require manual uploading, syncing, and backup, whereas cloud solutions sync in real time. Cloud CRM provides an up-to-date picture of customer data, sales pipelines, invoices, and email. Having access to unified company information allows businesses to organize data and gain accurate insights about inventory, customer leads, and profitability.

Usability- Cloud CRM’s offer numerous benefits. Companies of all sizes can use them to forecast trends, improve efficiency, and increase the bottom line. Cloud computing offers a scalable and affordable CRM solution that enables mobility, real time insights, and native integrations.

The business benefits of a cloud-based CRM could be just the competitive advantage your company needs.

 

Tips to identify the right time to execute CRM Solution to your Business

Started losing sales due to no proper follow-up?
No proper communication happening between your support team and sales team?
No communication history of your customer?
 
Yes! This is the right time where the management must think of having a CRM Software in the company. But you are still confused, why I should use a CRM System.
 
Here are some indicators which points you to understand the need of having a CRM Solution

  • When number of contacts  or leads increase exorbitantly
  • When it is difficult to pick out hot /warm leads out of the bucket
  • Use of spreadsheet makes customer data heavy to manage
  • When there is duplication of data and you could not find it out.
  • When you want your contacts /leads classified by industry / product / service
  • When you want to communicate with your whole database
  • When you want to check the sales pipeline of your employees
  • When you want to check the communication history with your customer
  • When your employee incentives is associated to the leads generation and conversion
  • When you want to run a marketing campaign and you have no idea about the results

The use of a CRM Software in your business is the wise investment you can ever make as it will help setting up of sales processes, manage customer relationships and satisfaction, and helps in time management.  If you want to succeed, cherish your ambitions. Focus on the few important things that will make your sellers do better. Miraculously, CRM will become the game-changer.