Dispelling The Myths of Cloud CRM Applications

Posted on July 27, 2015 by maplespeaker

Many issues prevent small businesses from adopting cloud-based customer relationship management (CRM) applications. Let’s take a look at a few of the reasons small businesses do not choose cloud based apps, and dispel these myths.

Security — Many small business owners erroneously believe that cloud-based CRM apps are somehow less secure than CRM housed on their in-house computers.The truth is, the cloud is just as secure, if not more so than your computer. They know they are a target, so they work hard to harden security. Unlike your business computer, which you’re probably not worried about most of the time, someone is working on cloud security 24/7.

Cost — Small business owners are always worried about cost, thankfully this is one myth that can easily be debunked because using a cloud based app for any function, especially CRM is less expensive than purchasing expensive software in-house. Maple CRM cloud based software services offer monthly payments with no upfront costs that you have with purchasing software outright. What’s more is usually there is no contract. You’ll be able to upgrade or downgrade at will.

Technology — Believe it or not the very technology that allows small businesses to use cloud based apps often confounds and confuses small business owners. They’ve bought into the myths, and just keep doing things the way they always have. The truth is, the technology that allows small businesses to use the cloud is simple. If you, as a small business owner use Facebook, Twitter, Online Banking, and other online services — guess what — you’re using the cloud!

Control — Small business owners fear loss of control. They are concerned that their content, customer data, and other information is “out there” in the cloud someplace where they do not have control over it. By monitoring password usage, and deleting old employees out of the system, and paying your fees every month there should not be an issue with control over your data. You still own the data, with regular backups, and monitoring, your data will always remain yours.

With the wrong reasons out of the way, there’s nothing stopping you from getting started with CRM Application for your business and doing a fabulous job of it.

And while you’re at it, come take a test ride with Maple CRM, that’s designed to help businesses do just that.

SIGN UP FOR FREE TRIAL TODAY!!!

http://maplecrm.com/free-crm-trial-india/?src=em&id=150702

Call: +91 95389 25641 OR Email: info@maplecrm.com

Making the process simpler – The CRM perspective

Posted on July 24, 2015 by maplespeaker

Before Dropbox, LinkedIn, Hootsuite, Hubspot, Tumblr and the many social business tools to connect, share and collaborate across the business functions, people were concerned with a more basic question: how do I access my files on another machine?

If you were in sales operations, it was how to keep a customer proposal somewhere that had more than the 20MB of storage on your desktop computer; maintaining forecasting numbers on a VisiCalc (Visible Calculator) spreadsheet on a non-graphical user interface; and if you were lucky, email to your peers, employees or managers to ask, beg and plead for customer information across the company.

Sharing was still a strange idea. Most of the network access was more to have access to large storage space, which was typically broken up and distributed across employees as separate areas. There wasn’t really as much actual sharing in file sharing, between people at the time.

So what if at that time, there was a single application that could, as a team, manage customer records, manage calendars, track sales interactions, and even be used to track and forecast sales, and generally become a common sales and marketing automation system?

There was once a time when only the contact managers are what empowered and enchanted the line-level business people. It enabled them to build relationships and work as a team through those relationships. But management was fearful. They were fearful that salespeople would walk out the door with the contacts. They were fearful that the salesperson wouldn’t do what they were supposed to do. They didn’t trust them. And they wanted a pipeline forecast [so] they can figure out future growth. And thus the CRM was invented…

That was … the Golden Era of engagement and relationship management, workgroup/contact management, (and sales force automation). CRM evolved from that. In many respects, CRM took over the line management and they forgot the sales guys. And now the era of Cloud CRM starts which gives the power of engagement, customer relationships, sales automation, and collaboration, tying together content calendar and communication into one cohesive platform and integrating sales, marketing and support, thus making itself a wholesome package for any organisation to be more productive in the long run with systematic steps, minimizing the total efforts.

Coming out of the traditional approach

Posted on July 22, 2015 by maplespeaker

So let’s start off with a few questions. How does your organisation keep track of its leads, prospects, clients or constituents? You may have your sales leads tracked through a Microsoft Excel spreadsheet or even better, through Google spreadsheet and maybe your customers’ documents are trapped in a file cabinet. But what would happen if you begin to assemble all those contacts in one place? How would that change the way your organization connects with people?

A CRM (customer relationship management) software is the answer to all. It can help everyone who interacts with those contacts work together to maximize the impact of each of those relationships.

CRM refers to a wide range of traditional and online software solutions that help an organization keep track of its constituents. CRM programs keep a record of the organization’s contact with a constituent and can remind employees to follow up with that person at the appropriate time.

Depending on the size and structure of the organization, a different staff member might manage each of those relationships, but what if all the employees are looking at the same record when one particular member interacts with that person? By keeping all of this information in a single CRM database, everyone who interacts with that contact can see the big picture of the organization’s relationship with her.

Now-a-days, there’s this buzz going on around regarding Cloud Computing. So, if put simply, cloud CRM refers to any CRM system that one access over the Internet rather than hosting it on his own computer. The software itself runs on computers in datacenters owned or rented by the CRM providers.

Unlike most traditional CRMs – whose costs might include both a site license and licenses for individual users or devices, in addition to hardware costs – most cloud CRM systems offer a per-user pricing model. This makes it easier, and likely less expensive, to change the number of users who can access the database as per the changes in needs.

Similarly, depending on how an organization is structured and who needs access to the CRM, one may find keeping the CRM in the cloud to be less of a hassle. If the people who need to access the database, and not all of them work in the same office, or if employees need to be able to access the database from the field, then connecting remotely to an office server can be an annoyance. If an organisation has multiple branches throughout a city, then cloud CRM can be a way to collate all of the branches’ shared relationships in one place, thus making it a boon in disguise in maximising productivity and minimising the efforts of the employees.

How cloud CRM will help small businesses succeed

Posted on July 21, 2015 by maplespeaker

For a long time in the business industry small businesses have missed out on the opportunities that are available to the bigger companies due to a much smaller budget.

Feeling undervalued and sometimes discriminated against, as a small business it can be hard to prove your worth when there’s very little out there to help give you a boost.

For any business, Customers are the bread and butter of all that they do, and all that they strive to achieve, so creating a platform in which any business can utilise the system to stay connected with their customers is a push in the right direction, not only to help build relationships but also to better them.

Managing potential leads and retaining new customers is a difficult task enough when you’re business isn’t equipped to cope with such intense demands, but streamlining these needs into one complete package can bring much success to the way your business moves forward.

Any financial costs take a lot of consideration especially when it comes down to marketing budgets, but small businesses can now tap into the benefits of CRM-Increase productivity,Complete mobility,Increase security,Streamline marketing,Flexible growth,

Just when you thought that as small business you’d have to struggle on your own,Cloud CRM brings you the flexibility and management that’s so desperately needed in the early stages of business.

In essence CRM focuses on the customer relationship, and the best relationships will help you to succeed no matter your size.

Opening a new dimension – CRM

Posted on July 17, 2015 by maplespeaker

“There are things known and there are things unknown, and in between are the doors of perception.”― Aldous Huxley.

To make known the things unknown, I ventured into the world of CRM. So to start off with, we have entered into a new era called the “age of the customer” era. While companies have always, to a greater or lesser extent, called themselves “customer-centric,” this is different. It is not about customer-centric thinking or taking the attitude that the customer is always right. Instead, the new power of customers means that a focus on the customer now matters more than any other strategic imperative.

Companies trying to win over sustainable competitive advantage through bringing differentiations in brand, manufacturing, distribution and IT are all now only table stakes. The only source of competitive advantage is the one that can survive the technology-fuelled corporate world. It is not only an obsession with understanding, delighting, connecting with the customers but also serving them in the long run. Effectively managing the relationships of the company with those who buy and use your company’s products and services has never been more important. As a result, managing customer relationships has become a top priority for continued business success. Tough economic conditions, the increasing cost of doing business, stiff competition, and the need to support and personalize every customer interactions are forcing business and the technology leaders to think about the customer relationship management (CRM) life cycle beyond outdated and legacy CRM tools.

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CRM software for Immigration & Overseas Education

Author: maplespeaker

Making the process simpler – The CRM perspective

Coming out of the traditional approach

How cloud CRM will help small businesses succeed

For a long time in the business industry small businesses have missed out on the opportunities that are available to the bigger companies due to a much smaller budget.

Opening a new dimension – CRM

CRM software for Immigration & Overseas Education

We know CRM – In short,CRM can be translated into “customer care”. We believe that CRM as a concept can best be described as …

Our system will help you, for real:

Expensive and difficult?

Know What You Need– Before beginning the quest to find the perfect system, have the following information ready.

For a long time in the business industry small businesses have missed out on the opportunities that are available to the bigger companies due to a much smaller budget.